AEO Service

Getting your customers to open their wallets and pay for your products or services can become an endless process if we don't know the current economic configuration well.

This is where potential buyers and the inertia that promotions give them when completing the sales process come into play ...

Selling should be easy, don’t you think? Especially when you have the right product for the right market.

Instead, many salespeople make something that isn’t that complicated difficult, investing too much effort and time for something that could be done with much less. They

simply don’t have a ...

The call center has evolved into a contact center.

For many businesses, having a call center is the heart of customer service. It is where customers call for help and salespeople call to make sales. It is called a “call center” because traditional customer service models rely on telephone support ...

Create a customer, not a sale. ~ Katherine Barchetti

Most companies, when negotiating, have one goal in mind: Closing the deal.

Even if it's a new company, their goal is to close all deals as quickly as possible to develop a reliable plan for investors and thus secure their future.

However, it ...

Building and maintaining a good relationship with customers is the foundation of any good business model. But keeping track of who your customers are and what their relationship with your company is at any given time is difficult. And this is true in all cases, whether you are a small business with ...

If sales are the lifeblood of any business, then lead management would be the blood vessel that pumps sales into the business, keeping them flowing and replacing them when needed. A report compiled by B2B Content Marketing showed that 78% of B2B marketers surveyed ranked lead nurturing (a specific ...

Today, the customer experience starts long before the purchase. With access to reliable information, customers are more likely to form an impression of your brand long before they come to you with their wallet. This has led marketers to favor a more customer-centric approach to the buyer’s journey ...

If you run a startup, you don’t have to be a growth specialist to understand the negative impact churn can have on your bottom line.

It’s every marketer’s nightmare. And while not all customer churn is bad (not every customer is a good fit for your company), your ability to proactively prevent ...

NGOs (Non-Governmental Organizations) are organizations with limited resources at best.

This is why the use of programs and solutions that put extra strain on the current account is often postponed or simply discarded, along with the improvements in processes and efficiency that these tools provide ...

When you add the recent drop in startup funding and stiffer competition for market share, it’s not hard to understand why the number of failed startups isn’t going down. Lack of funding is limiting marketing budgets around the world. So marketers are forced to get more creative in their ways of ...