The economic landscape of the market is constantly changing. That’s why companies and their employees need to be agile in keeping up with the times if they want to retain valuable prospects, convert bulk sms colombia them into sales, and ultimately ensure their long-term loyalty. Racking your brains over who to assign to qualified leads from marketing or sales without a defined strategy is a thing of the past.
There are a number of events that need to be cleared up before marketing declares a lead marketing-qualified (MQL) in the early stages. A lead management strategy (either “funnel” or “waterfall”) helps you get rid of that hot potato approach to lead acquisition that is unlikely to deliver quality results. It should be a practical, well-structured plan on how to successfully capture prospects, assign them to sales teams, qualify them, and develop them. If you have that feeling in your gut that you could supercharge your lead acquisition and conversion rates with just a few tweaks to your lead management process, this article is just what you need!
Here we’ll dive deeper into what lead management means and explain the modern five-stage process, plus give you some tips you can adopt to achieve better results.
