This is why the use of programs and solutions that put extra strain on the current account is often postponed or simply discarded, along with the improvements in processes and efficiency that these tools provide.
Within this framework, we find an unfriendly scenario for CRM for NGOs, however, let's see why they are necessary and what they can contribute to the organization.
The challenges of customer relations in the patronage and association sector
Have a qualified donor base
Improving fundraising
Retaining patrons
How can a CRM for NGOs help me?
One of the most important assets that an NGO has is, without a doubt, its contacts.
These include collaborators, suppliers, partners, affiliates, workers, donors… and a long list of people who make the organization's activity viable.
It is in this scenario that proper management bulk sms australia all these contacts through a CRM adapted to the needs of NGOs becomes essential.
Obviously, this task, which can be tackled using Excel and spreadsheets at the beginning, becomes unfeasible without a CRM when the contacts amount to 200, 500 or even more than 1000 contacts.
Using a CRM to properly manage and unify all these databases greatly simplifies the process and offers great advantages :
1. Management of all NGO contacts in a CRM
Surely, if you have never worked with a CRM in your NGO, all the contacts are distributed in a chaotic way in mobile and paper agendas, Excel spreadsheets or even post-its around the screen of your computer.
With a CRM you can group the information of all these contacts together with all their data and, best of all, a history of your relationship with them: emails, phone conversations, pending tasks...
So, even if a person on your team has to talk to someone first, by simply typing their name, they will have all the information they need for the conversation in a visual way and thanks to a CRM.
