A common practice for marketing teams is to focus on driving new traffic to websites for sales reps to close. But thanks to a crucial metric called conversion rate (CRO), the most efficient marketing teams know how to get the most leads from existing traffic .
A high conversion rate leads to more leads, which means more revenue at a lower acquisition cost. In this way, startups can create a virtuous cycle where more revenue is put into marketing and sales activities, which lead to more conversions to generate growth.
In this guide, we dive deeper into CRO and its importance bulk sms iran for marketing teams. Additionally, we identify crucial conversion rate touchpoints that need to be considered during the optimization process.
What is conversion rate (CRO)?
CRO, in its simplest form, is a process that helps you maximize the value gained from website visits.
In conversion rate, the conversion doesn’t necessarily have to be a purchase. As a startup, it’s common to successfully convert a customer to take a series of desired actions (such as signing up for a free eBook, registering for a webinar, downloading a coupon, etc.), when said customer only made one purchase along the buyer’s journey.
In this sense, CRO can be defined as a data-driven process that converts customer interactions into meaningful interactions .
It can also be defined as the process that allows you to improve the percentage of visitors who take a desired action on a website .
Benefits of Conversion Rate Optimization (CRO)
There are several key rewards:
Benefits of Conversion Rate Optimization (CRO)
Increased ROI and revenue
By increasing the number of conversions on a website or marketing campaign, businesses can potentially increase their revenue. Conversion rate optimization also helps improve the return on investment (ROI) of a website or marketing campaign by increasing the number of conversions while simultaneously reducing the cost per conversion.
