AEO Service

"Machiage" is an advertising distribution platform suitable for tourism promotion. We will explain why "Machiage" is useful for DMO promotional activities.

7.1 Advertising using tourism, regional, and other segments

"Machiage" allows you to deliver ads using segments such as tourism and region ...

The first Aichi Prefecture example is "Aichi with Ghibli Park," an initiative to guide tourists visiting Ghibli Park, which opened in November 2022, to accommodation and sightseeing within Aichi Prefecture.

Aichi, home of Ghibli Park

In addition to airing tourism videos in the Tokyo and Kansai ...

The aforementioned "UNIVERSE" is linked to an ID solution called "RampID" that does not rely on 3rd party cookies. Therefore, "Machiage" can measure the effectiveness of cookie-less advertising. By utilizing "Machiage" that supports cookie-less advertising, the accuracy of effectiveness measurement ...

"MicroAd COMPASS" has the functionality to set ad delivery periods and upper limits, and to forecast inventory. It can also be used as an ad management tool to centrally manage posted ads.



In addition, ads can be selected on a creative-by-creative basis from the management screen, allowing local ...

To help you make the right choice of automation service, we have prepared a convenient checklist.

Save the checklist now and start optimizing your advertising campaigns!
Briefly about the main thing
Contextual advertising automation allows marketers and businesses to optimize processes, reduce ...

YAN Optimizer from Andat is a powerful tool that helps businesses effectively manage advertising campaigns in the Yandex Advertising Network. It automatically adjusts bids, excludes ineffective sites and analyzes data, which allows you to reduce advertising costs, increase the number of conversions ...

Insurance company VSK
Objective: to increase the number of applications for compulsory motor vehicle liability insurance.
Solution: optimized rates in Yandex Direct and set up an individual attribution model.
Result: conversion cost decreased by 10% and the volume of applications increased by 80 ...

Once you have launched autotargeting, it is important not only to monitor its performance, but also to actively manage the process to achieve the best results. The main focus should be on regularly analyzing metrics and adapting the strategy in accordance with the data obtained.

Particular ...

Yandex Direct is useful for companies looking to strengthen their online presence. Flexible targeting settings allow you to bid on a more precisely defined audience, thereby increasing the chances of attracting interested users. Placing ads in Yandex search results helps to immediately increase ...

Data from Yandex Direct can be integrated with Andata to use automatic strategies and combine the advantages of both platforms.
While Yandex Direct provides a wide range of tools for adjustments, Andata focuses on deeper analysis and individual settings, which allows for more accurate results and ...