How Andata Forms Adjustments

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Data from Yandex Direct can be integrated with Andata to use automatic strategies and combine the advantages of both platforms.
While Yandex Direct provides a wide range of tools for adjustments, Andata focuses on deeper analysis and individual settings, which allows for more accurate results and flexible adjustment to changes.

You can learn more about the unique features of adjustments in a separate article on the Andata blog.
Read also: How do bid adjustments work in Andat?Read the article
What's the bottom line?
Bid adjustments in contextual advertising can be very useful. When applied correctly, they can significantly improve the results of advertising campaigns, helping advertisers use their budget pakistan consumer email list efficiently and increase their return on investment. So be sure to review your settings to maximize views and clicks, attracting more interested customers.
Select the Ad Type category to compare different creative formats.
There are several reasons why you may have problems with retargeting.

The ads do not match the interests of the target audience. Try revising the advertising offer.
The purchase cycle is not correctly taken into account, which is why ads are shown too rarely or too often.
Mismatch between the ad's promise and the landing page content. If the ad is announcing a promotion, the user should find it on the landing page.
Technical issues on the site, such as forms, buttons, or general navigation not working. Use visitor analytics tools, such as Webvisor or click map analysis, to identify and resolve potential user barriers.
What's the bottom line?
Retargeting in Yandex Direct is a working way to return previous visitors to the site and increase their activity on the pages. Before launching a campaign, make sure you have gone through all the checklist items to maximize the chances of success.