"Machiage" is an advertising distribution platform suitable for tourism promotion. We will explain why "Machiage" is useful for DMO promotional activities.
7.1 Advertising using tourism, regional, and other segments
"Machiage" allows you to deliver ads using segments such as tourism and region. For example, in the case of tourism, you can narrow down your target by segmenting by attributes and travel purpose. Since only users who are likely to be interested in the local government's efforts will see your ads, you can expect high cost-effectiveness.
7.2 It is possible to conduct surveys to see whether viewers of advertisements visited the area.
With "Machiage," you can check the data on how many users who crypto email database list viewed the ad actually visited the area. In addition, by using the optional questionnaire survey function, you can obtain more detailed data, such as whether the ad increased interest in the area. This visualized data will be useful for future tourism promotion.
As the population continues to decline due to the declining birthrate and aging population, the population is concentrating in urban areas and depopulation is progressing in rural areas. Each region needs to not only utilize its tourism resources and promote itself, but also have the ability to earn money on its own.
DMOs are required to take a customer-oriented approach to tourism promotion and revitalization in collaboration with local governments and other related businesses.
In this article, we have introduced some success stories of Japanese DMOs and examples of collaboration between tourism associations and DMOs. We have also provided a detailed explanation of what is needed to establish and operate a DMO and the challenges facing DMOs.
DMO activities are expected to continue to expand in the future, such as multiple tourism associations coming together to operate regional collaboration DMOs. For tourism promotion and development as a DMO, the advertising distribution platform "Machiage" that can utilize tourism and regional segments is effective.
Going forward, DMO staff members aiming to strengthen their tourism promotion efforts should definitely consider using Machiage.
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