Aichi Prefecture

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The first Aichi Prefecture example is "Aichi with Ghibli Park," an initiative to guide tourists visiting Ghibli Park, which opened in November 2022, to accommodation and sightseeing within Aichi Prefecture.

Aichi, home of Ghibli Park

In addition to airing tourism videos in the Tokyo and Kansai areas, we are promoting Aichi Prefecture and attracting visitors to the prefecture and encouraging sightseeing around the prefecture through information dissemination by influencers and web advertising.


The second is to use the historical drama to attract tourists. There is a stamp rally to visit facilities related to various warlords, centering on Tokugawa Ieyasu, and related facilities in Aichi Prefecture and nearby areas are introduced.


5. "Machiage" - a marketing product specialized in solving problems uganda consumer email list faced by local governments

Machiage

"Machiage" is a marketing product that supports local government tourism strategies. It has been introduced in over 100 local governments to date.


"Machiage" can approach people who are interested in tourism according to the needs of local governments to attract tourists. By utilizing location information data, it is also possible to target people who have visited the area in the past or who have a connection to the area.


After the advertisements are delivered, we analyze tourist visitor and prefecture visitor measurements and submit an analysis report that visualizes areas with many visitors.



The Chubu region is less well known than individual tourist destinations such as Tokyo or Mount Fuji, and is therefore lacking in effective promotion.


Additionally, there are issues with the lack of a welcoming environment in tourist destinations, such as multilingual support and Wi-Fi availability, as well as the convenience of secondary transportation.


In order to attract tourists, it is essential not only to address these issues but also to effectively promote the region's attractions.


"Machiage" is an effective marketing product for promoting local tourism resources. If you are an agency representative, please consider introducing it.