Insurance company VSK
Objective: to increase the number of applications for compulsory motor vehicle liability insurance.
Solution: optimized rates in Yandex Direct and set up an individual attribution model.
Result: conversion cost decreased by 10% and the volume of applications increased by 80% .
You can read other cases at the link .
The recommendations from the article will help you effectively select and configure strategies in Yandex Direct and get maximum results for your advertising campaigns.
Register on the Andata platform to start using advanced sweden consumer email list solutions for optimizing advertising in Yandex Direct.
If your conversion strategy is learning slowly, the problem may be in the goal. For example, if your goal is “Purchase,” and the product is purchased after multiple additions to the cart, change the goal to “Add to Cart.”
Minimize adjustments. Frequent changes harm the strategy, leading to its retraining or failures. Make changes once a week, not exceeding 20% of the current values.
If the strategy brings good results, increase the budget by 10-20%, keeping the current settings.
For stable operation of the strategy, control the budget, leaving two weekly budgets on the Yandex Direct balance.
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