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We are also offering new ways for our publisher partners to use first-party data. The Publisher Provided Identifier (PPID) allows publishers to share anonymous first-party identifiers, which we can use to improve our audience products.

In addition to helping publishers earn more revenue, data ...

Much of what it is (and can be) is up in the air, but one question we can try to answer now is what it means for marketers.

Let’s take a look at what web3 is, when it will be released, and how it could impact marketers in the short and long term.


☛What is Web3?

Web 3, or the third ...

Finally, as the industry moves away from individual identifiers and toward privacy-first solutions, some advertisers fear they will begin to see measurement gaps that disrupt their reporting and hurt downstream optimization.

While the loss of some observable data is inevitable, it is important to ...

In the end, this custom campaign structure led to a 54% increase in conversion rates. Additionally, 50% of the retailer’s reach across both campaigns was incremental, capturing views that would have been lost with a single awareness campaign.

A 2021 Google study found that, on average, YouTube ...

These everyday actions make sustainability feel more manageable and easier to achieve, which, in turn, boosts morale and imparts positive feelings. Behavioral science teaches us that when we feel positive about our actions, we are more motivated to continue taking action.

“The evidence suggests ...

As you onboard your customers, how will you excite them? How do you plan to keep them engaged? You may find it necessary to implement several activities throughout the process. To keep your customers engaged during onboarding, consider adding video tutorials, Q&A check-ins, webinars, and even one-on ...

In part one of our research series on digital transformation, Google’s Courtney Rose shows how simple organizational changes can help companies transform. Part two will explore the importance of the CMO/CFO relationship, and part three will focus on the next generation of digital leadership.

To ...

As humans, we gather information using multiple senses and inputs. While it’s always been difficult for computers to make sense of the world in this same way, advances in computing are making it possible for them to get closer to this goal.

Google started with text search, and over the years it has ...

Despite global challenges, people’s desire to make more socially conscious choices has not diminished. GivingTuesday is one such example. Also known as Giving Day, it is a global solidarity movement – ​​celebrated in more than 180 countries and cities around the world – that seeks to encourage and ...

Artwork, cars, amusement parks, and even social media influencers use value-based pricing to sell their products and services. These 3 industries take into account some standard truths about value-based pricing:

The market influences how much a consumer will be willing to pay for a product.

The ...