Let’s take a look at what web3 is, when it will be released, and how it could impact marketers in the short and long term.
☛What is Web3?
Web 3, or the third generation of the Internet, is a vision of a more gambling data malaysia decentralized web that puts power in the hands of users rather than big tech companies like Google, Amazon and Netflix.
It is based on blockchains that use existing infrastructure with the aim of making the internet more accessible, private, and secure for users.
To understand what it is all about, let’s take a trip down memory lane.
In the late 90s, the world was introduced to the first version of the internet. It wasn’t as complex as it is today, with just basic fonts, grey buttons, and blue hyperlinks. It’s very reminiscent of how a website would load today without HTML.
It then evolved into Web 2 around 2005, a phase where consumers could consume content like never before on blogs and later on social media.
However, as the internet evolved, so did the methods that companies leveraged to market to consumers online. This has led to growing privacy concerns among consumers who struggle to trust their data in the hands of brands.
Although the FTC has created some safeguards around data privacy, there are still many things that make consumers wary.
Just look at the evolution of Amazon. What was once an online bookstore has now morphed into a tech conglomerate with its hands in e-commerce,
In a deep dive into the business, comedian Hasan Minaj argued on his Netflix show “The Patriot Act” that Amazon has control over the most important commodity of the 21st century: data.
“Data about how we spend our money and what parts of the internet we’re using,” he says.
For many, that’s a terrifying realization. That’s where Web3 comes in.
The goal is for this new iteration of the internet to allow consumers to own and operate tech platforms themselves rather than sacrificing their data by relying on big tech companies.
