Despite global challenges, people’s desire to make more socially conscious choices has not diminished. GivingTuesday is one such example. Also known as Giving Day, it is a global solidarity movement – celebrated in more than 180 countries and cities around the world – that seeks to encourage and multiply positive and supportive actions.
The GivingTuesday Data Commons initiative estimates that 35 million gambling data korea adults participated in GivingTuesday 2021 in the United States. And, according to data analytics firm Kantar, 48% of people say they are willing to invest their time and money to support companies trying to do good.
A hand holds a city with a hovering heart inside a red circle graph. 48% of people say they are prepared to invest their time and money to support companies that try to do good.
Advice to prepare yourself
Let buyers know attributes and recycling attributes on your business profile. These features
make it easier for shoppers to choose brands that support their same values.
►REACH ALL BUYERS
December 17: Super Saturday
This is the last Saturday before Christmas and the start of Hanukkah, so it's a great time to start directing customers to your brick-and-mortar store locations. During the period between Super Saturday and Christmas Eve last year, searches for "in stock near me" and "gift card where to buy" grew globally by more than 80% compared to the previous week.
Tip to get you ready
Set up your physical locations for maximum success by measuring and optimizing store visits or sales in Performance Max. To drive more in-store sales during the season, check out these tips .
►CREATE BRAND PROMOTERS
December 20th: Last day for express shipping
Convenience remains important to shoppers, especially during the holiday or break period. This year, 75% of holiday shoppers in the countries surveyed said they will shop at stores that offer free shipping.
A box truck with a FREE stamp inside a red circle graph. 75% of holiday shoppers across surveyed countries say they will shop with stores that offer free shipping.
Advice to prepare yourself
First, check the shipping times of your trusted carriers, as they may have different express shipping days. Next, make sure people know your products can be shipped quickly and on time with free and fast shipping notations , and set up shipping at the account and item level to highlight your delivery speed.
►REACH ALL BUYERS
December 24: Christmas Eve
Even the most organized shoppers can struggle to cross off the last items on their holiday gift lists. Last year, searches for “last minute Christmas gifts for” grew globally by more than 700% in the week leading up to December 25. For this last-minute shopping audience, shopping online and then picking up items in a store can be a huge time saver.
Advice to prepare yourself
Attract last-minute shoppers to your location by adding in-store pickup labels to your local inventory listings. You can show shoppers which items can be picked up on the same day , the following days , or through contactless delivery or curbside pickup .