Google started with text search, and over the years it has introduced other natural ways to explore information, including, for example, searching for what you see with your phone’s camera, asking questions out loud, or even humming to find out the name of a tune that resonates in your head.
At the recent Search On event, the company explained how it’s moving gambling data china beyond the traditional search box to create search experiences that help people make sense of the world in more natural and intuitive ways. Here are some highlights and a look at what these changes mean for marketers.
People naturally use a combination of inputs to explore information. That’s why earlier this year we introduced Multisearch, a new way to search using images and text simultaneously, similar to when you point at something and ask a friend a question. Multisearch is available worldwide in English, with plans to expand to more than 70 additional languages in the coming months.
Part of making search more natural is increasing its visual value. Google Maps is expanding its 3D and immersive capabilities so people can get a sense of what a place looks like before they even see it. And thanks to advanced computer vision, translating images with Lens is magically becoming smoother.
Creating a more visual search is particularly useful for shopping, as it makes online shopping even easier, whether people know exactly what they're looking for or are trying to get inspiration through Google.
Now when people type the word "buy" and then what they're looking for, they'll be presented with a range of products from retailers and brands that can be purchased as if they were browsing a virtual window display.
Additionally, to take shopping from 2D to 3D, they deploy tools that help merchants take advantage of advanced 3D shopping capabilities.
Google has found that people are almost 50% more likely to click on 3D images than static ones. However, creating these assets can be a challenge for marketers, as it requires hundreds of product photos and expensive technology.
Therefore, they will give business owners the possibility to showcase their products in 3D by applying 3D mapping and Machine Learning tools to automate 360-degree scans of objects using just a handful of photos instead of hundreds.
