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Learn about the content trends for 2020: Everything indicates that 2020 will be the year for content marketing and SEO. The use of data has allowed the production of content that is increasingly focused on customer needs, which in fact acts as a sales tool.

If your company is finalizing its ...

Learn about the content trends for 2020: Everything indicates that 2020 will be the year for content marketing and SEO. The use of data has allowed the production of content that is increasingly focused on customer needs, which in fact acts as a sales tool.

If your company is finalizing its ...

True greatness – in the content marketing sense – is achieved with flexibility and responsiveness.

As we mentioned above, it’s important to be proactive, to get our content in place before the user realizes they need it; but this isn’t always possible.

Part of the reason the business world is so ...

Before launching a campaign, you need to pay special attention to these following five questions:

1) Make the most of your content library
Since target accounts may not have prior knowledge or organic interaction with your business online, you need to share relevant content to provide context ...

One of the most popular social networks, Facebook, has around 1.6 billion users. So this represents a huge potential to promote hundreds of businesses for free.

However, you need to use these networks appropriately to generate good results. But this does not necessarily mean paying to boost posts ...

A quick shift to Digital Marketing could be your answer to retail sales that continue to decline and possibly not recover for a while due to social distancing, either enforced or driven by consumer fear.

This has also been particularly noticeable in the food service sector : with points of sale ...

After that, follow the analysis panel, which can provide valuable information, such as characteristics of the audience that performed the search, which can help you improve your content for this persona.

Sponsored links, or paid ads, is a strategy that aims to guarantee a greater number of ...

Here are the main things your company should consider when developing its next email marketing strategy – or correcting its current one:

1) Email marketing that works is optimized for mobile
Today, most people access emails from their mobile devices . This means that a successful email marketing ...

One of the biggest problems in lead management is the real definition of when a prospect actually becomes a qualified lead . This is a step that demands more effort from your company's sales team.

After all, most of the leads sent to the sales team are never actually worked on. And there are ...

So making those leads more focused on keywords – rather than focusing on your company – helps increase click-through rates. That way, your company is opening the door to a potential relationship, not a sale.

2) Bounce rate
A “bounce” occurs when a visitor leaves your site after looking at just one ...