Creative and content production

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A quick shift to Digital Marketing could be your answer to retail sales that continue to decline and possibly not recover for a while due to social distancing, either enforced or driven by consumer fear.

This has also been particularly noticeable in the food service sector : with points of sale closed due to health authorities, consumers are increasingly opting for delivery. As such, brands that have focused most of their marketing efforts on brand awareness need to quickly shift gears to personalized digital marketing .

It is important to keep in mind that, even with the quarantine restrictions lifted, online ordering will be one of the strongest post-pandemic consumer trends: now people have learned out of necessity a new mechanism for shopping that they did not even know was possible or simply did not try.

Just as apps like Zoom and Google Hangout have taught us that meetings don’t always have to involve traveling long distances or being face-to-face, the world is changing – and your company should prepare for it now.

Many companies, fearful of the economic impacts of the pandemic, have jordan mobile database halted their content production efforts. Especially those that still relied on an archaic content and creative production model that was created for TV and print advertising, where each piece of content and creative was created, edited, distributed and paid for manually.

With marketing budget cuts inevitable, this is an area ripe for using technology to save on production costs.

Having a digital marketing agency guarantees your company more efficient content – ​​in terms of costs and results.

The segmentations and data offered today by digital platforms allow you to speak exactly to your ideal audience profile , optimizing time and costs.

Special offers and prices can also be changed dynamically without having to spend your budget on production fees. You can personalize content, offers and arguments, increasing your conversion opportunities.

Post-pandemic digital marketing: Discover how UP2Place Digital can help your company get through the crisis and prepare for post-pandemic consumer trends. Start with our free assessment on what actions to implement at this time.