7 tips to ensure email marketing that works

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Here are the main things your company should consider when developing its next email marketing strategy – or correcting its current one:

1) Email marketing that works is optimized for mobile
Today, most people access emails from their mobile devices . This means that a successful email marketing campaign must allow for the display of all images, have proper text formatting, and have functional links.

Here are some tips to make your emails mobile-friendly:

Make sure the length of the subject line doesn't make the message incomprehensible;
Keep your content short and relevant;
Position CTAs strategically;
Explore the pre-head text;
Test your emails on multiple devices.
2) Integrate data systems
Integrating data from multiple sources allows your marketing team colombia mobile database to optimize the content of your emails. This helps you generate better sales leads and provide your customers with a positive shopping experience.

Just remember to ensure effective segmentation throughout the process. This is especially true if an ABM strategy is in your future plans.

3) Update your email list regularly
Are there contacts on your email list who never open or click on your emails or engage with your website?

You should have metrics for this information in your email marketing software. If a contact has been inactive for a long time, remove them from your email list.

4) Align email content with your buyer personas
Email marketing that works is one that provides the sender with a message that addresses their pain points.

To do this, produce content aligned with the segmentation of your email lists: analyze the information you have about them, what area of ​​the sales funnel they are in and what their interests are.

5) Invest in email marketing that works to optimize your sales funnel
We have already mentioned in another article that email marketing can be a powerful lead nurturing strategy in your sales funnel.