Discover the content trends for 2020

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Learn about the content trends for 2020: Everything indicates that 2020 will be the year for content marketing and SEO. The use of data has allowed the production of content that is increasingly focused on customer needs, which in fact acts as a sales tool.

If your company is finalizing its planning for next year, now is the right time to check out the content trends for 2020 – see below.

1) You need to reinforce your company's visual marketing
Visual advancement platforms will be making a strong presence in content trends for 2020. From entertainment to communication, people are betting on the power of dynamic or interactive images – and your company needs to be part of that.

For example, did you know that you can create your own augmented reality (AR) filters and lenses for Snapchat? Another trend: creating your own GIFs from short videos via Giphy. Another thing to keep an eye on is Instagram’s new Scenes feature .

The possibilities are endless: 2020 is here with more belarus mobile database opportunities to use dynamic, personalized and branded images for your content.

2) Video content and visual storytelling
As in recent years, video will continue to be a content trend for 2020.

After watching a video, 64% of users are more likely to buy a product online. What does this mean for your business? As consumer habits and preferences continue to shift toward video content , you need to keep up—or get left in the dust.

3) It's time to increase your company's EAT
Google published a series of reminders in August 2019 about its major updates and what to do about them.

Among the recommendations was a practice that many people already adopt: reading/understanding the Research Quality Assessor Guidelines and EAT (expertise, authority, trustworthiness).

The fact that Google specifically points to this feature and highlights E-A-T is a big clue about content trends for 2020. Your business needs to focus on proving expertise, authority, and trust in your content.

How can your company prove its EAT?

Earning links or mentions from other authority sites in your industry;
Providing EAT information on your website, including a biography and credentials on your about page and author pages;
Using links to authoritative sources to support statistics, data and facts in the content;
Updating your website and content regularly with relevant, accurate and current information.