AEO Service

Choosing the right marketing strategy is not easy, especially when you have so many tools and methods to choose from. The key to success is a thorough analysis of your business goals and understanding the specific needs of your company. The decision to choose the right marketing strategy is a step ...

Not necessarily! You can finally give up on strategic planning and assume that "it will work out somehow". However, we definitely do not recommend this approach, as it can have disastrous consequences. Creating a good, realistic and future-oriented strategy is the first step to business development ...

How do we know this process is working? After our great success with the KOMFORT brand.

When the client challenged us to generate multi-digit views in a year , we achieved the target KPI already halfway through that period. We reveal the details in the case study.


How else can you tell that we ...

What do we think cannot be missing from the agenda of an effective SEO course?

SEO Basics – an explanation of how search engines work, the importance of positioning websites, and the fundamental principles of website optimization (in the case of courses for beginner SEO students).
Keyword Analysis ...

One of the basic statistics that we analyze when checking the effectiveness of Google Ads advertising is views. Thanks to extensive reports, we can check not only how many times the ad was displayed, but also what search term caused it to be displayed, where it is displayed - on what exact page/in ...

Whether you want to promote services or sell products, Google Ads campaigns help you reach your potential customers with specific goals.

:

Product sales
Potential customers
Website Traffic
Local store visits and promotions
Increased brand awareness and purchase consideration
Promoting the app
Most ...

So what is really behind the elements of a logo? What is the basic composition of a logo?

The logo consists of 3 standard units:

Signet ring — a graphic part representing an element characteristic of the brand.
Logotype — text part of the logo, company/product name.
Slogan/Tagline - the verbal ...

Below are some examples of guerrilla marketing:

Ambient Marketing
A bench resembling a KitKat bar? Yes, that's ambient marketing (a bit like street marketing). The aim of ambient marketing is to place unusual advertising outdoors and in unexpected places, which allows you to achieve the desired ...

Sales growth
The sales growth phase is characterized by a dynamic increase in product sales . More and more consumers learn about and buy the product. The company begins to generate profits.

Early adopters are buying — people interested in new products but waiting for the first reviews.


The ...

The second, more important indicator for measuring customer loyalty is the customer retention rate. What is it? The customer retention rate, also known as the customer loyalty rate, is a key performance indicator (KPI) that shows how effectively a company builds lasting relationships with customers ...