Along with the number of times an ad is displayed,

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One of the basic statistics that we analyze when checking the effectiveness of Google Ads advertising is views. Thanks to extensive reports, we can check not only how many times the ad was displayed, but also what search term caused it to be displayed, where it is displayed - on what exact page/in what application or before what video on YouTube. This gives a number of possibilities when it comes to analyzing the effectiveness of a given ad.

Clicks
we take into account the number of times it was clicked. If a user decide btc users number database d to click on an ad, it must have interested them a lot, and from there they are close to turning from a user into a potential customer. The ability to interact with your ad makes users more engaged and more likely to buy your product than if they were to just watch an ad on TV or read an advertising leaflet – if it doesn't end up in the trash bin first.