LMS buyer journeys

[rh06022005]

Because they are geared towards organizations, LMS buyer groups are likely to be bigger and take longer to make a purchase. The best approach is usually to place a larger emphasis on CRM optimization and tailor messaging to specific buyer personas, sometimes even opting for an Account Based Marketing approach.

EdTech buyer journeys

Like LMSs, EdTech products tend to be a mexico reverse phone lookup big investment - and most schools will have limited budgets. Buyer education is therefore key, meaning high-value resources like webinars and whitepapers are likely to have the most impact.




Transform Your Marketing with an Agency That Gets It

Whether your product falls under eLearning, LMS or EdTech, ProperExpression has a dedicated team with in-house expertise across all three domains - ready to help you reach the ideal audience with the perfect message at the exact right moment.