As the challenges of omnichannel marketing grow , brands increasingly need to create more content to support all channels and points of contact with their audience.
Not to mention the growing pressure for information agility, in which marketing professionals need to deliver this content very quickly and with quality, without losing operational efficiency.
But is it possible to combine the best of both worlds? Agility and meeting deadlines; and maintaining productivity and the same quality standards? With a good management system, yes!
Due to the huge amount of digital content being created — images, videos and audio — companies need an efficient way to manage the process.
That’s where Digital Asset Management (DAM) systems come in. In the absence of a good system, companies often lose track of what they have, where it’s located, and under what circumstances it can be used.
Continue reading if you want to learn more about australia business fax list this concept and how marketing areas have benefited greatly from it!
What is a Digital Asset Management system?
We have already written here about what a DAM is and its benefits , but it is worth highlighting some key points in this type of concept that is applied in the form of systems or platforms.
DAM is a process for efficiently organizing and storing media materials to the point where they can be found quickly and accurately, and manage the usage cycle and permissions of content related to brands.
The ability to collaborate on the creation and management of digital assets is crucial in the digital age.
The main objective of a digital asset management system is to create effective collaboration within a corporate environment, where communication is horizontal, assertive and direct.
Have you ever noticed that people often waste a lot of time looking for certain materials that get lost during the production process? With a system, you can create more efficient workflows for your teams.
What is a good DAM?
DAM systems should be intuitive and easy to use, allowing creatives to contribute content and marketers to find relevant, approved materials quickly.
Easy, browser-based sharing is essential, along with security, metadata, search, workflow capabilities , and scalability for hundreds of pieces of content.
The importance for Marketing
Visual resources are great and extremely important for projecting a brand's image — from images, institutional videos and other media resources that provide an engaging experience.
More information is needed on the progress of projects and campaigns, and all created content is “just a click” away, to gain agility and efficiency.
Using a cloud-based DAM platform increases variety among creative collaborators, facilitates the participation of diverse internal or external teams, such as freelancers and partner agencies, generating a high level of creativity and a mix of talents.
Having a DAM platform maintains the history of created content and provides comfort for marketing areas knowing that they have quick access to their creations, even after working with several partners.
With a single sharing environment, without creating multiple channels such as emails, FTPs and third-party links, which get in the way and are out of control, a DAM platform is a great benefit for management .
This provides a unified understanding of where and how brand content is circulating among partners and teams. This creates brand value at every stage of the marketing strategy, from creation to distribution.
Additionally, content reuse prevents duplicate work, reducing waste and labor costs. It also reduces the non-compliant use of licensed content, the use of incorrect or unapproved materials, and the leaking or theft of intellectual property.
How to get started
It is important to identify the needs for implementing the system, in addition to considering the cultural factor that is already part of people's daily lives. In other words, it takes time to adapt to the new system.
You also need to be concerned about the technical requirements of a DAM tool: whether it accepts all types of file extensions, whether it supports reading metadata (as mentioned above), and whether it is possible to preview certain types of documents before downloading the material.
These are important examples to consider. Implementing any system requires a “leader,” so appoint someone who can work on this process.
Related topic: 5 tips that will help your company culture.
It is essential to enhance the processes in your marketing area, in addition to increasing operational efficiency and organizing everything we have detailed so far to offer a complete digital structure.
Several companies such as Leroy Merlin, Latam and the National Basketball League have already understood the importance of investing in a DAM platform, now it's your turn.
