This situation is certainly hard to imagine in a supermarket or a store, but on a website it is easier than we can imagine. However, and although it may seem difficult for brands to control, the truth is that today there are many tools, such as Email Marketing, that allow us to try to properly manage abandoned carts to try to get our users to complete their purchases.
In today’s article, we’re going to look at some of the best practices that make this possible. Grab a pen and paper, and pay close attention because… here we go!
Best practices for creating an email campaign that allows us to recover abandoned shopping carts
Use a clear and direct CTA: “Go to cart.”
You might think at first that this is a CTA that is too direct and too to the point, and that is true. Obviously it is, but nevertheless, in this particular case, it is what we need.
Emphasize information that appeals to urgency, pointing out, for example, the possibility that the product may be out of stock.
And, in addition to the previous point, we find the bosnia and herzegovina business email list recommendation to add information or content that appeals to urgency, so that the user feels that it is time to get the products or, if not, they may lose them. And, obviously, that is how it is: your user has a full cart, which they have abandoned, and if they do not come to retrieve it within a short period of time, it will be undone. Or does the same not happen in a supermarket or shopping center?
Arrange in a more visually appealing way: one below the other instead of all in the same row.
#ctaText??# Steps to design a correct Email Marketing strategy
We also recommend, as a visual friendliness, that you place the products that make up the cart one below the other, that is, eliminating the option of having them all in the same row. In fact, this tip is not given to you by us, but by the results of numerous studies that have experimented and developed tests and A/B tests that have demonstrated their effectiveness.
Add relevant information in the footer, such as payment methods or shipping conditions.
Because it may be the case that the user has not completed the purchase because certain aspects or questions have worried them or they have not been completely clear about them. In this case, we can take advantage of our email delivery to add information of this type to the footer of the email; information that, surely, is of real interest to the user and that makes them feel more secure about completing the purchase.
Knowing when we should send the message.
In this sense, there are studies that show that if the Email Marketing message referring to the abandoned cart is sent in less than 15 minutes after the user has left the page (and their respective cart), the opening rate will be higher.
However, as an expert tool in Email Marketing , we recommend that you always use the tips above if you want to ensure that your abandoned carts are recovered properly and successfully. There is another aspect that we do not want to overlook and that we also want to share with you, and that is A/B testing. Depending on each business and each type of eCommerce, there are elements that may work better or worse, be more or less effective. And this information, dear e-marketer friend, will only be available to you if you are able to accurately study and analyze your user community.
