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Having a good after-sales marketing strategy russia mobile number whatsapp is almost an art, but segmentation still makes all this work easier. To do all these actions, you would need to have your customers well classified, both by their level of satisfaction and the line of business they have contracted.
By now you may be seeing a pattern: segmenting your contacts helps save costs. Every marketing action, communication or call you make will cost you resources.
The long-term advantage of effective segmentation is that it reduces your time and money costs. You'll spend less time making ineffective calls or sending irrelevant emails.
On top of all that, you'll also be more efficient with your team. Having software that clearly tells you which segment each contact is in allows you and your entire team to know what to do and what not to do.
Overall, segmenting your contacts helps you perform business actions with surgical precision--sending the right email to the right person, and avoiding unnecessary actions.
How to segment my contacts properly
Now that you've seen the importance of segmenting your contact list, let's see how to do it in an efficient and meaningful way.
Although it is not really possible to segment too much, it is a task that takes time and effort. It is also possible to segment with a lot of data without obtaining relevant information.
Let's look at some of the details to keep in mind when segmenting:
Use a CRM
The first step to segmenting your contacts is to use a sales CRM software . This is not optional. These types of tools are what help you classify and centralize your entire agenda, and without something like this your work would be practically endless.
Let's use our Vendomia platform as an example, where you have a list of contacts at your disposal:
Here, a contact can represent any type of person or organization you know: customers, prospects, suppliers... you name it. And while segmentation primarily affects customers, you can also work with your list of suppliers, collaborators, or other contacts.
In this diary, you can record all the necessary information about each contact. The more data you have, the better.
What is your segmentation goal?
In order to be able to segment effectively, it is easier if you have a specific objective in mind. An example of this would be being able to sell your range of products precisely to the contacts who are interested in it.
To start segmenting, define what your objective is and what the profile of the contact you want to reach would be like. Then, define their characteristics and what you would need to be able to identify that segment.
Segment by interactions
Once you have a clear idea of how to segment your clients, you will have to qualify contacts as you carry out your business actions.
The key to segmentation is to identify contacts with each interaction, no matter how small. Interactions can be any action--the important thing is that they are an indication that your contact is qualified:
Purchase of products
Requests for quotes or support
Calls or emails
Your relationship with them: clients, debtors, suppliers...
Visits to your website
Remember that segmentation is not only useful for selling, but also for improving all your business processes in general. That's why it's important to pay attention to your contacts' actions outside of marketing.
Something as simple as visiting a support page in your documentation can be a sign that your contact needs training.
