Opt-In with a quality contact base are two of the best practices for companies to carry out email marketing and meet their objectives.
This is because this way you ensure that the people included in your lists have agreed to receive your emails with newsletters and/or promotions or announcements.
But how do you get them to accept? The most common way to do this is by adding a field on your own website with a legend like "subscribe now to our newsletter" or "download this ebook"; this way, the interested parties fill in the requested fields and authorize receiving the emails, demonstrating their interest.
On the other hand, by opting in we are ensuring that we austria email list 860976 contact leads are not sent to spam, that the emails are opened, and even that they are not deleted immediately upon arrival.
This is why, to learn more about the term and its importance, we bring you this content. Here you will discover its concept, importance, how to use it in your email marketing campaigns and more. Are you ready?
What is Opt-In?
Importance of Opt-In
What is Opt-Out and Double Opt-In?
How to use Opt-In in your email marketing campaigns?
Conclusion
What is Opt-In?
Opt-In or email subscription is a person's authorization to receive email communications from a particular company.
Here, the most common way to obtain your approval and your data is for the individual to agree to receive this contact by adding their information on the company's website, either by subscribing to the newsletter, downloading an ebook or receiving some other additional information.
Opt-In and Spam
For any company that carries out digital marketing campaigns , mainly email marketing, having their emails go to spam means that something is not being done right, since all the hours of work are being wasted.
And one way to avoid this is by using Opt-In, which prevents the risk of the emails you send being diverted to spam folders, and mainly prevents recipients from reporting your emails as spam.
So to avoid this, make sure that the recipient agreed to receive information through this means. If not, avoid using their contact information so that you don't waste time on something that probably won't bear fruit.
However, keep in mind that your emails may automatically go to spam even if people have opted in to receive your emails, because you are using overly promotional or commercial language, or you are sending too many emails in a short period of time.
