Nowadays, the sales process in B2B companies no america cell phone number list longer depends on cold calls, uncomfortable cold door knocks or any other intrusive process by the seller . Times have changed. Nowadays, no company considers not being present on the Internet, whether through a website, a Google My Business listing or social networks themselves. According to a study carried out by IAB Spain , the advertising, marketing and digital communication association in Spain, 85% of Internet users use social networks, which represents more than half of the country. A market opportunity too important to not pay the attention it deserves. If your potential customers do not find you on the Internet, you do not exist. And if you do not exist, sales fall.
If you don't have corporate social media yet or don't know how to use it, we recommend you read our style guide . In it, we help you define your online strategy to start publishing on your networks in accordance with the brand image you want to convey . Once you are clear about all the aspects surrounding it and your positioning, carrying out a good Social Selling strategy will be a much simpler task.
Thanks to large platforms such as LinkedIn or Twitter and strategies such as Social Selling , reaching out to targets has become a much less invasive process. Building a relationship of trust between the potential client and the company in question is the unbreakable foundation for implementing Social Selling in B2B companies , in order to increase leads and sales. Remember, this is not a short-term process, but the results are tangible in the long term.
