The Purple Cow, by Seth Godin
Seth Godin gives us his vision and opinions on the role of marketing in organizations and opens our eyes to a new and outstanding mentality that will make our products and market approaches stop being perfect and become different and transformative.
Jobs to be done, by Stephen Wunker
In a challenging economy full of nimble competitors, no one can afford to stagnate. Yet innovation is notoriously difficult. Only 1 in 100 new products is successful enough to cover development costs, and even less impact on a company’s growth trajectory. So how do you identify winning ideas that customers will love?
Packed with similar examples from across industries, this comprehensive innovation guide explains the fundamental concepts and a detailed roadmap developed by innovation expert Stephen Wunker and his team. From uncovering customer insights to ideation and iteration, you’ll learn how to figure out what customers really want—even if they can’t articulate it—separate valuable insights from less useful customer data, avoid common mistakes, avoid wasting valuable time, and much more.
51 Things Your Mother Taught You About Inbound Marketing, by Chad Pollit
This book was written to help marketers of all types truly understand the intricacies of today's complicated inbound marketing strategies and tactics.
Growth Hacker Marketing, by Ryan Holiday
The way startups work has made us rethink, from scratch, how to do marketing. They have a secret, a strategy called Growth Hacking that has given rise to a new generation of multi-million dollar brands built without having to spend a euro on “traditional marketing” such as Dropbox, Mailbox, Twitter, Facebook, Evernote, Instagram, Mint, AppSumo and StumbleUpon. In this book we will discover the Growth Hacker mentality: “getting more with less”. A mix of marketing expert and programmer, their tools are email, pay-per-click ads, and platform APIs, and they only work with what can be tested, tracked and scaled. They slowly pursue the user and manage to grow. And they get those users to add more people, generating rapid and massive growth in traffic and users, to start giving positive results and benefits.
Web analytics 2.0, by Avinash Kaushik
Web Analytics 2.0 introduces a new framework that will permanently change the way you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytics techniques correctly, solving challenges like measuring social media and multi-channel campaigns, achieving optimal success by leveraging experimentation, and employing tactics to truly listen to your customers.
Traction, by Gabriel Weinberg and Justin Mares
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction.
Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers.
Traction will teach you the nineteen channels you can use to build a customer base and offers a three-step framework for determining which ones will work best for your business. No matter how you apply them, Traction ’s lessons and examples will help you create and sustain the growth your business desperately needs.
Social Selling, by Neil Revilla.
Why should companies understand Social Selling?
Selling is an exercise in influencing people's purchasing decisions, which works much better in social situations and environments. Proof of this is when someone recommends a restaurant or a movie to us, we feel that this information helps us make better decisions. It is only in the only way gambling data usa phone number to help other people make better purchasing decisions that a salesperson must convey messages that help their clients make decisions and the key is that these are perceived as impartial and provide new understanding to the client. Social Selling is the art or skill of selling easily in any social environment.
Marketing 4.0, by Hermawan Kartajaya, Iwan Setiawan and Philip Kotler
New technologies, social media and digital marketing in general are revolutionising the way we reach our customers. Today's customers have different habits than those of a few years ago: they are hyper-informed, hyper-connected, love honest and ethical companies, don't buy without first comparing, trust the experiences of other consumers and are unfaithful to brands. Therefore, now more than ever, it is necessary to reorient our marketing practices to gain the support and trust of the customer.
Marketing Fundamentals, by Philip Kotler
This book introduces the most current marketing thinking, which is customer value, and which is the driving force behind every marketing strategy. It is the first book to define marketing with the customer at the center of everything, thus in each chapter it develops customer value in a comprehensive and practical way.
This is Marketing, by Seth Godin
Marketing has been around for so long that we take it for granted. Like a fish that doesn't understand the water it lives in, we don't see what's really going on and we don't realize how it's changing us. It's time to do more. To make things better. To bring about the change you'd like to see in the world.
Home runs innovation, by Ricardo Perret
This book offers us a unique journey through the most extraordinary stories and strategies behind successful launches. For more than ten years, Ricardo Perret has been advising hundreds of companies in more than a dozen countries to better understand their clients, innovate, launch and position products and services. This book offers us a unique journey through the most extraordinary stories and strategies behind successful launches.
Marketing Management, by Kotler and Keller
Today, businesses sell goods and services through a wide variety of direct and indirect channels, and marketers are exploring new forms of communication. Customers are telling companies what kinds of products or services they want and when, where, and how they want to buy them. Increasingly, they are letting other consumers know what they think about specific companies and products, using email, blogs, podcasts, and other digital media to do so. This new edition reflects the changes in the marketing discipline that have occurred in recent years.
