Q2: What should I keep in mind when looking for a digital marketing agency?
Have a clear understanding of your business information . You can't go into a meeting with a bunch of marketing experts without knowing these basic points.
Characteristics of your business : creating a strategy for a speaker gambling data russia phone number is not the same as creating a strategy for a convenience store or for Coca-Cola. Each business has peculiarities that make it unique and an ideal client that you want to attract.
Marketing needs : derived from the first point, once the characteristics of your business have been defined, you can raise a series of problems that can be solved with a good marketing strategy applied to your business.
Tools (and human resources) available : What many people leave out is the capacity that businesses have at the time. For example: if it is a restaurant, someone who takes good photos of the food that is made for the community to upload to social networks and the designer to include it on the website.
Clear objectives . After analyzing how your company is doing and what you have available to create synergy with the professionals at the digital marketing agency, you should ask yourself what you want to achieve . The objectives should be as clear as possible so that we can all define the strategy to follow. We can give as an example: Increase the sale of X menu item during the Christmas season; increase the time spent on the blog for x month; increase the number of messages on Facebook by 10%, etc. The most important thing is that they are objectives that can be measured.
Research digital marketing . Although it may sound a bit obvious, being aware of trends, news and techniques will save you a bad time when you sit down to listen to the different ideas that are given to you during interviews with the different prospects that come to your door. Therefore, we always recommend that you check the different news sources in the sector and keep an eye on those who set trends in the industry .
Q2: What characteristics should I consider when hiring a marketing agency?
Hiring a digital marketing agency is a decision that must be made objectively, since the different professionals you hire will be the ones who help your company reach the ideal person. The following points will help you make the decision that best suits your objectives.
Pay attention to the agency's communication . Typically, when searching for "digital marketing agency" you will find hundreds of agencies from all over the world, so it is worth checking the different communication channels they have:
Telephone: Newer agencies often have a generic phone number that leads nowhere, so check to see if it reaches a switchboard or if someone answers. If there is no answer, it is best to keep looking.
Video calls: Use this option as a way of working, this will also give you a first impression with the person you are talking to. You can set up different meetings to make progress. In this case, technology is in favor of both parties.
Social media and WhatsApp: It is very common in different countries to use the benefits of messaging services to establish contact with future prospects and in fact, it can even be part of the agency's service catalog. Also, look at the way they manage their social media, it can be an indicator of the networking services they have.
Website: If you want to optimize your website, look at the loading times of the information on the agency's site, whether you can open it on your mobile device, whether there is good content and, above all, review the client portfolio.
Look at the agency's client portfolio . We all need to brag about our achievements, and so do digital marketing agencies. In this section, you can find out if they have worked with other businesses similar to yours and if they have contributed to their success. As well as see if what they have done can benefit your business.
Check what services they offer . Last but not least, check the services section , as not all digital agencies do the same things. Some may sell content, following the needs of companies, others offer web design, others offer combined services. The services depend on the professionals that make up the work team. And the price of their services also depends on this.
Expert tip: be wary of agencies that give you a price before listening to your needs or those that offer you big discounts to “hook you in.” A digital marketing agency takes the time to send you a questionnaire, schedule an interview to determine all of your company’s needs, and establish a strategy that meets your proposed objectives. Want to know how we can help you? Contact us here .
