It is therefore about bringing the brand closer to the consumer , wherever they are and at all points of contact, with different mechanisms to attract the consumer to the point of sale. These are the D2C solutions to activate mass consumption .
D2C solutions to activate mass consumption
Combining a deep dive into the demographics of the u.s. chinese population different channels to create a unique omnichannel experience and bring products closer to consumers regardless of the sales channel is the main objective of our Direct to Consumer strategies .
We can say that with 360 strategies to activate mass consumption, all available tools are used to connect, surprise, innovate and activate a consumer who will be in direct contact with the company through a combination of different channels: in the store, on the mobile phone or at home.
However, all D2C solutions to activate mass consumption involve dynamizing actions at the point of sale, but taking into account that we can reach the customer long before they set foot in the physical store.
Connect with the consumer
Sampling is a very effective technique if we want to get the customer to connect with the brand. Through sampling, we get the user to try the product before buying it. In addition, it is a non-intrusive technique that has a very positive surprise factor for brands and helps us increase our visibility.
Surprise the consumer
Many companies have already chosen gamification to surprise their customers. And with good reason. Promotional games help to boost brands, generate engagement among consumers and attract new customers. With gamification we create unique experiences for clients and consumers to promote recall.
Innovate in your strategy
Another D2C solution to activate mass consumption is interactive catalogues . Considering that many brands have not yet jumped on the bandwagon of innovation in terms of product catalogues, having an interactive catalogue will be a perfect way to differentiate yourself from the competition.
