At Mediapost, we're telling you how promotional marketing is a suitable strategy to give your brand a boost and prevent it from getting stuck in a state of no progress.
What is promotional marketing?
No matter how many times you go to the supermarket with your shopping list ready, there is always something you take home that you hadn't thought of buying, but that was on sale. Sometimes, it's not even from the brands you buy and it's from a new one.
This technique consists of giving pushes to products by making them attractive to consumers and making them buy them. One way to stimulate the purchase is to create connections between the product and the consumer , and this is done through actions such as discounts, coupons, gifts, free samples, offers, etc. By applying promotional marketing you manage to boost the interest of consumers, the decision to give your product a chance and the consequent loyalty they have shown you.
What benefits does promotional marketing provide?
The benefits it provides are the following:
Attracting new customers : When you run promotions and discounts, new customers will appear who are interested in what you sell. Curiosity is something that most consumers possess, so they will want to know what you offer as a brand and why you are giving discounts.
Brand customer loyalty : Customers who already buy your products, if they see that you offer deals and discounts, will surely join your loyalty club to earn points and get cheaper products.
Building a strong customer base : All hong kong gamblers phone number data customers are looking for quality and affordable products. If yours meets these characteristics, you will be building a strong customer base, which will make them interested in the rest of the products you offer.
Lower advertising costs : Because you use promotional marketing, the advertising you use is lower in cost.
Position the brand : when the offer has ended, if the customer has been interested in the product, they will continue to buy it, so your brand will remain positioned.
How to implement it in your marketing strategy?
When establishing the strategy, you have to take into account the expectations and attitude of the target audience in relation to your brand and what you sell. Also, the media you are going to use.
Keep the following in mind when implementing promotional marketing:
What type of company are you ? For example, if you are a book company, you can give away a bookmark or a small notebook. If you are a cosmetics company, you can give away free samples of creams or perfumes.
Useful product : The items you offer must be useful to customers. There is no point in giving away or promoting useless items to consumers that end up in the trash.
Customer profile: By studying your target audience, you will know what to offer and what not to.
When to apply the strategy?
As we said in previous paragraphs, this type of marketing aims to motivate consumers to buy products, so we leave you with several tips so you know when to apply this strategy:
New products : When launching new products , it is important to get them to consumers in the best possible way.
Warehouse renewal : When you want to bring new products into the warehouse, it is necessary to sell the remaining stock.
Stop the competition : Create a promotional marketing strategy to stop the competition from selling.
Reactivating sales of a product : If there is a product that has not been sold for a long time and has become stagnant, it is always a good option to resort to promotions and discounts.
Objectives to be established
Increased visibility.
Customer loyalty .
Introduction to the novelty market.
Support for the sales team.
At Mediapost we are specialists in relational marketing. With us you will see how your relationships with your clients improve, selling more and better. We work to attract, convert and retain your clients while focusing on your objectives, thus improving the image of your brand. We are more than a marketing agency and we ensure that your marketing campaigns are well planned so that there are no errors when implementing them. We carry out campaigns for brands based on promotions and we have a variety of solutions . Get in touch if you are interested in our services or for more information.
