Here is an in-depth analysis of the digital business card market and how it will develop in the future.
Market scope of digital business cards
Networking is vital across all industries. It is one of the most effective ways for career advancement and can also aid in lead generation and business growth. Professionals vp it email list across all industries have used paper business cards for decades to share their contact details and expand their professional networks.
digital business card
However, factors such as rapid digitalization, increased use of social media, and accelerating smartphone adoption have altered the effectiveness of business cards. COVID-19 has further exacerbated in-person networking, making business cards even less effective.
Digital business cards have become a great upgrade from paper business cards. A digital business card fits well into the digital networking landscape as it allows people to share their contact details digitally and quickly.
Key market drivers
Several factors are driving the adoption of digital business cards. Some of the most prominent drivers are:
Need for fast-paced networks
People today are in a hurry and short on time. Therefore, fast-paced networking is the need of the hour, and digital business cards make it possible. A person can share a digital business card by sending their URL to a potential connection or showing them a QR code. Within seconds, the other person can view the digital business card on their phone and save the contact information.
Limitations of standard business cards
Business cards have been the gold standard of networking for decades, but they face limitations in this digital age. In an age where people want to save contacts on their phones and connect via email, messaging apps, and social media, business cards are no longer as effective as they once were.
Limitations of the standard business card
A digital business card solves this hurdle. When a person shares their digital business card with a connection, the connection can get all the details needed to connect with the person online. This includes email, social media, WhatsApp, and all other online platforms.
Shifting to a mobile-first world
Mobile usage is on the rise and shows no signs of slowing down. 7.10 billion people 90% of the world’s population owns a smartphone today, and this number is expected to reach 7.49 billion by 2027.
Since digital business cards allow for seamless networking on mobile devices, their use has been reinforced in this mobile-first world.
