Without A Defined And Prioritized Audience, The Right People Aren’t Likely malaysia phone number library To See It Because You Don’t Know Who They Are Or Where To Find Them. (Hint: The General Public Is No One’s Audience.)not The Right Times. Without Understanding Your Audiences’ Questions Or Tasks, You Don’t Know When They Need Your Content.not The Right Reasons. Failing To Articulate Measurable Business Goals As Reasons For Producing Or Sharing Content Likely Wastes Your Budget (Hint: Engagement Alone Is No Reason To Produce Content; It’s Rarely Defined Well Enough To Tie To Meaningful Business Goals.
)when I Working At Brain Traffic, We Considered These Four Aspects Of A Content Strategy, As Shown In The Image Below: Elements Of Your #contentstrategy: Substance, Structure, Workflow, Governance Via @cmicontent.share On Xsubstance: What Is The Content About?structure: How Is The Content Organized And Displayed?workflow: What People And Processes Are Needed To Support Content Creation And Management?governance: Who Will Decide What Content To Keep And For How Long?all Four Aspects Of This Framework Are Anchored In A Core Content Strategy Statement – A Statement That Helps Your Content Team Determine Where To Focus Its Efforts.
