Educationeventsadvertisehow Marriott’s Inspired Content Helped Frustrated Travelers See A Better Normalby Greg , | High-level Strategysometimes The Toughest Business Challenges Inspire Your Most Impactful Content.that Proved True For The Content Team At Marriott International. Annie Granatstein, Vice President Of Content Marketing, Shared Her Brand’s Story Around The Pandemic-related Decimation Of Travel – And The Subsequent Reinvention – At Content Marketing World.the World’s Behavior Had Changed. Marriott’s Target Audience Had Changed.
That Prompted The First Step In Their Content Reinvention – Understanding oman phone number material Their Target Audience.when Your Audience’s Behavior Changes, It’s Time For A Content Reinvention, Says @anniegranat Via @greglevinsky @cmicontent. #cmworldshare On Xexploring The Audience’s Travel Desiresless Than A Year Into The Pandemic, Pent-up Demand For Travel Reached Its Apex. According To U.s. Participants In A February Trivago Survey:% Would Give Up Their Job To Travel% Would Give Up Sex To Travel% Would Give Up Their Savings To Travel% Would Give Up Their Partner To Travelthose Results Indicate A Basic Need To Travel – Seemingly On The Scale Of Maslow’s Hierarchy Of Needs, Annie Notes.
Now, Consider A December Finder Survey In Which % Said They Wanted To Better Themselves – A % Increase Over The Previous (Pre-pandemic) Year. Finally, Consider A February American Express Survey Where % Of Respondents Said They Were Interested In “philantourism,” The Combination Of Philanthropy And Tourism.the Travel Audience World Looks Different.“people Didn’t Want To Just Go Back To And To The Same World,” Annie Says. “they Didn’t Want Things To Go Back To Normal.