The humanization of corporate relationships

[bitheerani42135]

This new customer, described in the previous item, has also changed the way companies are viewed. Today, brands fill spaces in the customer's symbolic universe that are behavioral references, such as schools and governments. Do you notice the complete change in the logic of relationships?

Audiences want to connect with greece mobile database and talk, create bonds, and feel represented. That's why brand reputation and positioning are even more important today.

And if before we talked about B2B and B2C interactions, today, the orientation is H2H — that is, from person to person.

Big data has changed the way we capture and understand data
The massive avalanche of data has opened up possibilities never imagined before, putting companies face to face with their audiences and providing them with a wealth of information. As a result, we have seen more assertive campaigns, smoother decision-making , marketing plans that are closer to customers and an unparalleled ability to meet customer demands.

The constant advancement of big data is an evolution of marketing, it is used by marketing as a strong ally and has shown that more important than collecting a lot of data is using it intelligently and focusing on the customer (and the market in general).