Perform Keyword Gap Analysis

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Filling a knowledge gap and bringing something new is an effective way to demonstrate EAT. This can be new information that hasn't been covered or a new perspective based on your own experience.

To this end, it is necessary to perform a content gap analysis .

For example, you can use Semrush’s Keyword Gap tool to discover keywords saudi arabia telemarketing data that your competitors rank for but you don’t. This gives you a starting keyword list that you can use to create content ideas.

Next, you’ll want to optimize existing blog posts to fill these gaps or add new articles that cover these topics to your content calendar.

4. Keep content up to date
Things change. Content that was once accurate and useful will no longer remain that way. Over time, these articles will become less relevant and attract less traffic. This phenomenon is known as content decay .

You should review your articles regularly and update any outdated or inaccurate information. It is good practice to review and update each article at regular intervals, such as every 6 months.

You can identify stale content that needs to be updated using SEO tools like All in One SEO . You need to identify posts with significant traffic decline.

For example, All in One SEO’s Content Performance report can identify the posts that are lagging the most in terms of content performance.

Find Decaying Content Using AIOSEO's Content Performance Report
Now you can use AIOSEO's built-in SEO recommendations to optimize decaying content and boost your rankings.