Google and other search engines use an intelligent system to read the materials on indexed pages, known as LSI. In short, this mechanism uses semantic criteria, being able to recognize variations of the same keyword.
Synonymous words or words with variations are important for both ranking and reading the page. They prevent the same word from being repeated several times, making the material tiresome.
For the keyword “women’s shoes”, we have the following synonymous words:
“women's shoes”.
“shoes for women”.
“high heels”
Variations include the plural or singular gambling data belarus of the main term, such as “sapato feminino” (women’s shoes), and alternation of terms, such as “mulheres Sapatos” (women’s shoes).
Short tail
Within Digital Marketing, there is the concept of a short tail. Short tails are generic search terms without specifications, with high search volume as their main attribute.
Just to give an example, the kw “shoes” has a short tail, because it says nothing more about the shoes. Are they red shoes? For tall or short women? Is there any particularity desired in the shoes? None of these questions are answered.
This contrasts sharply when we look at the long tail kw, which will be explained below:
Long tail
Long tail kws work with specifications, characterized by a low search volume.
In short, they refine a short tail kw, tapering it to a certain point, in order to capture the attention of a very specific audience.
For example, the keyword “women’s shoes for overweight women” shows that the user is interested in only one type of shoe, which is quite specific and defined. Since the term is quite long, we call it a long tail.
A great way to get good long-tail terms is through Google itself. To do this, simply type in a short-tail keyword and follow the search engine's recommendations until you get a long-tail keyword.
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