Before we talk about the reasons for cart abandonment and how to avoid them, it is necessary to understand a little more about the e-commerce market and what this abandonment can represent in the revenue of an online store.
There are between 12 and 24 million ecommerce austria mobile database in the world. In Brazil alone, there are more than 675 thousand active online stores . When we talk about revenue, the number is even more surprising – and the forecasts are increasingly optimistic.
E-commerce will see an increase of at least 3x in total sales in the next seven years. The estimate is that the value will increase from R$50 billion to around R$150 billion per year, and this is just from e-commerce stores.
Regarding online sales , the growth forecast is even greater. By 2040, 95% of all purchases are expected to be made online. To give you an idea, according to PWC, 7 out of 10 Brazilians regularly buy online. Do you realize how much of an opportunity there still is for growth?
While the numbers regarding online sales continue to grow, another number is starting to become worrying for entrepreneurs around the world: cart abandonment.
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