What knowledge should SEO analysts have?

[kumartk]

In general, knowledge of how search engines, crawlers, and websites work is essential. However, since their functionality is constantly evolving, it's particularly important in this profession to stay informed about algorithm changes and new technologies . However, it's not just about knowledge alone; it's also about being able to prepare this knowledge and the results well and communicate them to clients in an easily understandable way. The key here is to be able to explain complex concepts as simply as possible . Focusing on client needs is therefore also an important skill in this field.

Other important skills include detailed knowledge of the individual relevant topics egypt phone number data such as crawling, indexing, and page speed, as well as understanding how these subtopics interrelate. In addition to being proficient in common tools, SEO analysts should also have HTML knowledge and, ideally, basic JavaScript skills.

Which tools should SEO analysts be familiar with?
Monitoring Tools : Google Search Console, Google Analytics, Sistrix, AccuRanker
Crawling Tools : Screaming Frog, Sitebulb
Keyword research tools : Keywordplanner, KW Finder, Keywordtool.io, Answer the Public
Pagespeed Tools : Google Pagespeed Insights, Webpagetest.org, Yellow Labs
SEO Suites : Sistrix, Searchmetrics, SEMrush, ahrefs, Ryte
Other : Notepad+, Data Studio, Excel, Chrome Developer Tools
How do you become an SEO analyst?
There's no traditional path. You can, of course, study anything related to marketing, business, media, or computer science, but this isn't a mandatory requirement. An easy way to get started is to start an apprenticeship or traineeship (at Claneo, of course) and, after working through all the departments, decide on the position that best suits you. Career changers with degrees in other fields or similar are also welcome.

It's much more important to have analytical skills and a keen interest in technical aspects of websites . Teamwork is also a key skill, as the position requires constant communication with colleagues.