Better safe than sorry – the power of testing in technical SEO (Christiane Kunisch)

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kumartk
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Better safe than sorry – the power of testing in technical SEO (Christiane Kunisch)

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In her talk, Chrissy talked about her secret weapon against impostor syndrome: testing. She vividly and vividly demonstrated how she approaches questions to which she suspects an answer but doesn't know, and then presented the findings of her recent tests:

All SEO-relevant content to be indexed must load within 5 seconds of the initial HTML paraguay phone number data document being downloaded.
Images to be indexed must be contained in an image tag. The image sitemap can also help index the images.
Base64-encoded images are indexed more slowly and the link to the alt text is not (reliably) established.

Faster crawling and indexing without having to reinvent the content wheel (Jes Scholz)
Jes' presentation was very impressive in many ways: The Australian traveled especially for SEOkomm, delivered her presentation (for the very first time) entirely in German, and it was also fascinating. Her focus was also on providing recommendations for a world with less relevant distribution pages, such as category pages, and instead ensuring that more relevant deep content (i.e., blog articles, product pages, etc.) is actually indexed promptly. She describes which tools are available on the market – from Google, but also from Bing – and how reliably they work. Interestingly, while Google strictly limits the number of URLs that can be submitted, the Google tools (manual submission or Indexing API) work reliably – not so with Bing. By using the URL Inspection API and targeted RSS feed or homepage links for new URLs, however, the indexing time can be significantly reduced.
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