That’s a moderate vote of confidence, but what’s even more telling is the second most common response: neutrality. Almost 29% neither agreed nor disagreed, which says a lot about where most leaders are right now — interested, but still watching closely.
Maybe they haven’t seen the ROI yet, or maybe they’re wary of betting too heavily on a technology that is still evolving. Whichever it is, we can agree that there is optimism, but it’s cautious.
3. AI is great, but maybe not as great as the Industrial Revolution.
Yet. More than cook islands telemarketing database a third of marketing leaders somewhat agree that AI will rival the Industrial Revolution, especially when it comes to the impact it will have on human productivity. And yet, nearly 27% said they neither agree nor disagree — again pointing to this theme of cautious curiosity.
The hype is strong, but leaders may want to see sustained productivity gains across departments, not just faster content. Until then, the comparison to the Industrial Revolution will likely remain a metaphor.
4. Being overly reliant on AI is a red flag.
A clear majority — 65% — of leaders agree that AI should be used in people’s roles, but without them becoming overly dependent on it. This is one of the most widely agreed-upon sentiments across both B2C and B2B, and it reflects something important: Respect for human creativity and critical thinking.
This makes plenty of sense. While there is value in automating the repetitive stuff, the core skills that make marketing work should never be outsourced.
5. The ROI of AI investment is somewhat positive.
The majority of leaders describe the ROI from their AI investments as “somewhat positive.” That’s solid, but not game-changing.
Around 43% are seeing results they feel good about, while only about a third are seeing “very positive” returns. In other words, AI is working — but not blowing minds just yet.
This tracks with how most companies are using AI: to enhance productivity, speed up content production, or unlock small efficiencies.