The days when an account would publish a post and have it viewed by all its contacts are long gone. Today, some photos become very popular and others disappear within minutes from followers' feeds. Although Instagram has never confirmed the existence of engagement , the truth is that there necessarily has to be a criterion by which the social network is guided to show some posts to many users and others to fewer.
In this article we explain some of the secrets of engagement to not list of telegram users in netherlands only reach a wider audience, but above all to make your target connect and get involved with your brand. The ultimate goal must always be to achieve your sales objectives.
Engagement ratio
We call the value of the interactions that a post achieves on Instagram the engagement ratio . These can be likes, comments, video views, private messages, reactions and responses to stories , shared content, tagging, etc.
Instagram engagement is calculated in a simple way. It is a simple sum of the number of likes, comments, reactions, etc., divided by the number of followers we have on the account.
The different social media management tools used in digital marketing campaigns , such as Hootsuite, Metricool, Facebook Business Manager, etc., offer slightly different but internally consistent engagement ratio calculations . In any case, the important thing in optimizing Instagram and other social networks is always continuous improvement.
How to increase audience loyalty on Instagram
Post regularly
Just like on any other social network, to grow your brand on Instagram you need to post regularly. Data shows that brands that post more often get better results, but this doesn't mean you should post just for the sake of it. Content needs to be interesting to your target audience . It's better to post less and know how to capture their interest.
Getting the most out of stories
Instagram Stories are already well-established among users, with more than 500 million people viewing them regularly every day. Resources such as surveys, questions or quizzes are an excellent way to boost audience interactions. Use them to educate about your products and services or gather information about the opinions, preferences and tastes of your target audience .
Promote the creation of content about the brand
Create a hashtag for your followers to share their good experiences with your brand. Customers will feel more connected and engaged.
