It’s not reasonable to assume that the user is going to browse through your entire catalogue, especially if it’s substantially larger than average. Therefore it’s important to be able to reduce the catalogue size depending on the individual, optimising which products get shown to the customer at what time.
Onsite search is used to help users navigate through large catalogues to find exactly what they’re looking for. Unfortunately, standard onsite search functionality often leads users to a “no products phone number library can be found” page, leaving the user experience much to be desired.
By implementing personalisation into the onsite search, you improve the efficiency of it and have much more control over visual merchandising and upsells.
Email Marketing Personalisation
Email marketing is most effective when the content is relevant. By implementing some personalisation marketing tactics to your email marketing, you can massively increase open rates, engagement and conversions.
On a basic level, you should be able to address the recipient of the email by their name. However, the possibilities of email marketing personalisation are endless and you can customise the entire content of the email based on personas.
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