Beyond the discounts, shoppers are looking for a number of factors before making a purchasing decision. Perks like free shipping and buy online and pick up in-store (BOPIS) were cited over 5% more frequently among those looking to buy. And with the spread of COVID-19 these will continue to become more and more influential.
Pay attention to these factors that buyers cited as major influences in their purchasing decision:
Ease of Use:
Your website and/or app need to provide a seamless whatsapp number list experience from end to end.
Items need to be easy to find, easy to cart, and easy to checkout and pay. Whether your customer comes from email, social, or any other source, they want a positive experience when making a purchase.
If Sally visits your website and each page takes too long to load, Sally will likely get frustrated, leave, and shop elsewhere (like 53% of people). If she makes it to checkout and one or more of the items in her cart become unavailable, say goodbye to that revenue. If she can’t click through from a promotion to the product she wants, she probably won’t go looking for it.
The above scenarios are hypothetical but easy to imagine because most people have been in Sally’s shoes. A major part of customer experience is how they interact with your website or app while on their way to purchase your product.
- Board index
- All times are UTC
- Delete cookies
- Contact us