Simplify your terms and conditions

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Use an email provider that allows you to personalize and segment messages based on behaviors.
Most email providers do this now, but make sure you can personalize and segment your messages. It has become easier to do so, so there is no reason why you can't add it to your email marketing strategy.

Create emails based on specific events (a purchase, lack of purchase, etc.)
This is related to the above, but is specific to event-based personalization. If a user hasn't purchased from you in a while, you can send them a personalized "we miss you" email. Other examples of automated email campaigns include welcome emails, abandoned cart emails , and purchase confirmation emails.

Make sure you regularly review the value of each of your email subscribers.
You need to review your ecommerce email marketing strategy regularly. And you need to review the value of each of your email subscribers regularly. Things can change quickly, so you want to make sure you keep a regular eye on any changes.

Keep your email list healthy and clean
Given the importance of email marketing for your e-commerce store, it is really important that you keep your mailing list healthy and clean. You can do this through specific tools and this feature will soon be coming to Hello Bar.

Credit: Email on Acid
Common Email Marketing Mistakes to Avoid That Will Reduce the Value of Your Email Subscribers
Repeat customers are much more profitable than new employment data customers, but most e-commerce businesses focus on acquiring new visitors and customers.
When a customer buys something from you, don't forget that this is a person trying to solve a problem. Many companies forget that every person is unique and that sometimes a personal email can be like gold.
Most businesses forget to send a welcome email to new customers. It's great to welcome someone to your store. Yes, they'll get a receipt, but it's even better to help them understand why you're unique and why they should become a loyal customer. So don't forget to create a great welcome that a customer receives after a first purchase.
Example of Welcome Email from Wildwonder
Many companies don’t ask their best customers to share your site with their friends. You can do this through a formal referral program, or you can simply send a personal, kind note sharing how much you’d appreciate it if a customer passed on your love.