General design rules
This is what a very creative, yet confusing, website grenada telemarketing database looks like. Moreover, such websites often take a long time to load, leading to a high bounce rate. This leads to the following rules for homepage design.
Rules of registration
No matter how beautiful a page is, few people will see it if it takes longer than 5 seconds to load.
Attractive design
This is how visitors evaluate a website. If the design is unattractive and off-putting, users will quickly leave.
It's important not to go to the other extreme: a bright and unusual design can captivate a person, and they'll forget why they came there.
Mobile responsiveness
Nowadays, more than half of internet users access the web from their handheld devices. Therefore, the homepage must have a responsive layout.
High-quality images
Beautiful photographs enhance a website's appeal and keep visitors on the site. A company that hasn't invested in high-quality photos also lacks credibility.
Availability of video content
Short videos that introduce the company and its products build trust with users. This puts the company in a more customer-focused position, which positively impacts its image.
What shouldn't be on the homepage
Many articles have been written about usability, but you still see websites making the same mistakes. For example, these:
They add music: sharp sounds from who knows where make you jump in your chair and immediately click the cross in the tab.
They display ads from third-party websites. Gadgety banners undermine trust in the resource and reduce user experience, as they often obscure content.
They choose a small or awkward font with a dull text color against the background. This is very difficult to read, and simply undesirable.
They overdo it with elements: tag clouds, gifs, flashing banners distract from the goals.
They make grammatical errors. Poorly written text raises serious doubts about the team's professionalism.
When creating pages, it's important to maintain moderation. Avoid using hackneyed templates and stock images, but experiment with creative options carefully.
The homepage needs to be constantly improved: updated with relevant information, adapted to modern SEO and usability requirements. It's important to regularly analyze visitor behavior using analytics services to address any shortcomings and offer customers what they're looking for.