10. Prioritize quality country code +357, cyprus phone numbers content: The ultimate goal of any email marketer is to deliver information that is useful to their subscribers. Make sure that the content they are reading actually adds value. Avoid wasting time with unnecessary information, as this can lead to unsubscribing or marking your emails as spam.
By using these best practices, you can improve the accessibility of your emails and make them easier for people to read, understand, and act on. Remember, the goal is to make your emails accessible to as many people as possible, regardless of disabilities or impairments, so strive to create a positive experience for everyone who interacts with your email campaigns.
A tool to help test email accessibility
It's important to test email accessibility to make sure all members can read and interact with your messages. This means testing the accessibility of images, links, and text to make sure they're available to all users. You can use the following:
Screen Reader Simulator – This gives you a taste of how someone using assistive technology reads your emails. This can provide you with valuable insights and help you optimize your emails accordingly.
Color Contrast Checker – This will help ensure your design choices don’t negatively impact readability for members with visual impairments. Check out the Color Promise Tool sample below to explore.
Email Accessibility Helper screenshot
By using these tools, you can ensure that you are providing a positive experience to your members, no matter their ability.
Email Access Measurement
It's important to measure the reach of your emails over time. Review your email statistics to see how many people open and interact with your emails. You should also check to see if there are any differences in engagement between people with and without disabilities. This will help you understand the impact of your efforts and how you can improve over time. Consider the following:
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