Create a list of negative keywords

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You should also create a list of keywords that trigger your ads to appear, but are not related to your product. Some keywords may be entered with a completely different intent and may result in clicks that bounce instead of conversions . This is usually the case when a word can be used in different phrases with multiple meanings, which can also lead to an ad being displayed that does not result in any clicks. Both of these can weaken the Quality Score of your PPC ad, which has a negative impact on its placement and cost per click. Therefore, you should enter these terms as negative keywords by placing a minus sign in front of them. This way, you ensure that anyone who uses these keywords will not see your PPC ad.

Displaying PPC ads on Google content network partner sites
When setting up PPC advertising in Google Ads, you can nepal phone number data choose whether to allow display on the content network in addition to the search network . In this case, your ads will appear not only in search results, but also on various websites where Google Adsense ads are placed .
However, clicks from these websites are usually of lower quality than clicks from search results, because they come from people browsing specific websites, not from people actively searching for the advertiser's product. These clicks may therefore lead to fewer sales of your product or service , even though you will pay exactly the same per click. So unless you have a specific reason to display your ads on the content network, it is better not to enable this option .

Is PPC advertising worth it?
PPC advertising is a fast and effective source of highly targeted traffic . Although you will have to pay for each click, thanks to the comprehensive options for setting up and customizing a PPC campaign, you have complete control over how much you spend on advertising. This makes it one of the best sources of new customers and definitely worth using.