How to map the stages of the customer journey?

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To begin mapping your customer experience, it’s helpful to consider a few basic stages . These stages may vary depending on the industry and nature of your business. What are these stages?

1. Awareness
The first step in the customer journey is to mexico phone number data identify a need or desire for your product or service. This step also includes becoming aware of your business. This can happen through search, referrals, PPC advertising on search engines or social networks, websites, reviews, or social media posts.

It is essential to find out how and where your loyal customers found you so that you can connect with other potential customers in a similar way.

2. Consideration
The consideration stage is the step where your customer is weighing their options. They are still thinking about whether to buy your product or not. And whether to buy it from you or from a competitor. In this step, the customer may start shopping on your website, browsing reviews, searching your social media, etc. This is where automated emails can help convince potential customers to choose you and your services. Automated emails should link to promotions or positive customer reviews to influence potential customers who are still undecided.

3. Acquisition
This stage involves the actual purchase . Your goal is to acquire a loyal customer who is happy with your services. Touchpoints in this stage can include customer discounts, automated emails, and the like.
Understanding the acquisition stage will give you valuable information about why your customers choose your offer. You can then use this information in email campaigns to improve conversion rates.

4. Retention
Once you have acquired a new customer, you should strive to retain them. You can achieve this through customer communication and loyalty discounts on future purchases, for example. The key to success in the retention phase is to maintain contact with customers.