Social media will give your B2B technology company visibility in front of your potential clients , make it more accessible to them (since you will offer more communication channels) and help you stand out from your competition.
In this post today we are going to suggest some canadian cto cio email list actions to generate leads through social networks.
Generating leads through social media: how to do it?
Analyze which social networks you should be on
Your goal is to capture leads , right?
Well then you should be on those social networks where your target audience is.
We recommend that you, your B2B technology company, and you and your team have a presence on LinkedIn , the social network for businesses. To do this, if you don't have one yet, create a page for your company and a profile for each of your team members.
Work on your network of contacts, share valuable content regularly and participate in groups where your buyer persona is located; this way you will have a high chance of attracting new leads for your business through LinkedIn.
Create a Social Media Plan
Once you have determined which social networks your company will have a presence on, the ideal thing is to create a social media plan that will help you capture those B2B leads you are looking for.
This will help you plan the type of content you will share on each social network (why wouldn't you be thinking about sharing the same content on all your social networks?), frequency of publication and the objective you will pursue with your presence on each of them .
For example, use LinkedIn to share reports about your sector, success stories, write articles in the Blog area that this platform now offers to position yourself as a reference in your B2B technology niche.
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Use Twitter to share more immediate content . News that may interest your buyer persona, blog posts, infographics... Use it as a customer service channel too.
Facebook is a more generalist social network, so it shares more visual content, but always with the aim of providing value to your potential clients.
Include, as much as possible, CTAs in your posts that capture your reader's attention and take them to a landing page where you can collect their data. For that to happen, you must provide valuable content in exchange .
Use management and programming tools
If you want to capture leads, you must have a continuous presence on social media . This can take too much time and will cause you to end up failing to comply with your social media plan.
One way to optimize your time is by using management tools like Hootsuite or HubSpot . With them, you can schedule posts for the entire week, for example, and they will also help you monitor keywords, trends, or news about your sector and that of your B2B technology client.
