Customer churn rate is a vital metric in the software industry

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Additionally, loyal and satisfied customers become brand ambassadors and introduce your brand to more people. Inactive users Churn is an inevitable part of SaaS. No matter how brilliant your tool and customer support are, some users stop using your software. A smart SaaS email strategy triggers a series of emails aimed at winning back inactive users. Offering them incentives goes a long way in making them fall in love with your tool again.

Include smart user onboarding south africa phone number library email sequences. In SaaS, the more customers you keep, the more money you make. A smart way to keep your sales up is to craft a solid onboarding email sequence. Here are some tips on how to nail down your SaaS email onboarding sequence to keep customers happy and keep them coming back or upgrading to higher plans.



Confirmation Email: Start with a confirmation email to ensure your subscribers are real people with real emails. Welcome Email: Roll out the red carpet for users with a welcome email to make them feel like they are part of something bigger, not just customers. New Features Email: Promptly inform users about new features and provide step-by-step guidance on how to use them. Account Details Email: Please include username and login details for easy access and safekeeping.