SMEs vs. Digitalization Conference

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The world is already digital and businesses must adapt to change to achieve a more efficient company and increase their sales, opening up to new avenues and channels.
Faced with this situation, SMEs face the question: How can I join digitalization? To this end, the SMEs vs. Digitalization Conference is being held on October 3, 2023.

How to carry out this digitalization process?
GRUPO atu and DigitalES present the SMEs vs DIGITALIZATION Conference – Agents of Change and Artificial Intelligence: challenge and opportunity.
A morning to analyze the opportunities offered by Artificial band database Intelligence and other digital tools, applied to SMEs by the hand of the Agents of Change , a new professional figure promoted by the Government of Spain from the Digital Generation Agents of Change Program.

SME vs. Digitalization Conference
The event will be opened by Eduardo Ordóñez Alonso – General Manager of GRUPO atu -, Víctor Calvo-Sotelo – General Manager of DigitalES – and Jorge Enríquez Rodríguez – Director of Transformation FADE.
The event will consist of two roundtable discussions with experts in digitalisation of SMEs and Artificial Intelligence, to analyse the current reality and show the digital solutions adaptable to companies.

First panel discussion – Going digital: I want to. But if I am an SME, how? The Agent of Change, the new professional figure.
Focused on the need for SMEs to face the digital transformation process. The need for the figure of the Agent of Change for this process will be analyzed.
The table is chaired by María de Armas Iglesias , director of the Digital Generation Agents of Change Program at the School of Industrial Organization (EOI).
She is accompanied by:
Susana D. Tejedor - Economics Editor at El Comercio
Ignacio Iglesias Vázquez - General Director of Companies, SMEs and Entrepreneurs. Government of the Principality of Asturias.
Jorge Enríquez Rodríguez - Director of FADE Transformation.
Enrique Somolinos - General Director DSI Industrial Solutions - Success story in the digitalization of an Asturian SME.

[yadaysrdone]

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